Focusing on the theme of cultural fusion, the campaign will select 100 cities worldwide. Through short videos capturing local landscapes, cuisine, and wine tasting experiences, the project aims to create immersive “Three Beauties”—beautiful views, delicious food, and fine wine. Guyue Longshan will collaborate with top marketing professionals, local influencers, and students from the Guyue Longshan Hua Hongbing Marketing & Brewing Academy to build a three-tier communication network. Together, they will showcase the integration of Shaoxing Huangjiu with city culture and global gastronomy.
From Chengdu’s bold Sichuan flavors to the refinement of Parisian cuisine, from the heritage of Xi’an to Tokyo’s modernity, the campaign presents “One City, One Flavor” and “One City, One Scene.” It positions Shaoxing Huangjiu as a cultural bridge, bringing regional culinary traditions into dialogue with China's ancient brewing heritage.
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