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  On May 1, the third session of the 139th China Import and Export Fair (hereinafter referred to as the Canton Fair) grandly opened on Pazhou Island in Guangzhou. Gu Yue Longshan showcased its brand portfolio at the food exhibition area (Booth No.11.2F37-38), presenting the new era of ancient Chinese yellow wine to global visitors.     Entering the Gu Yuezhongshan exhibition area, two products stand out particularly. "Only This Jade" interprets the Eastern elegance through the aesthetics of blue porcelain and has appeared multiple times at major diplomatic events such as the Hangzhou Asian Games and the Dubai Expo, firmly occupying the top position in China's high-end yellow wine category; "Blue Pot 20-Year-aged" became popular rapidly due to the tech tycoon's Shanghai private banquet, and is highly favored by the tech elite circle. Both products attract customers from various countries with their craftsmanship of aged wine passed down through generations and the healthy quality that doesn't make one feel "overhead". Classic products like Daughters' Red "Lotus Leaf Forest" and young new products such as Lime Yellow Wine and Coffee Yellow Wine have also received widespread attention. From traditional Chinese brewed wine to trendy yellow wine, Gu Yuezhongshan is telling the contemporary story of Shaoxing yellow wine with its diverse product portfolio.   On the spot, a new customer from Macao, China signed an order for 1,300 cases of yellow wine. A customer from Russia has clearly expressed their intention to cooperate and stated that they will visit Gu Yuesheng's factory for a site visit after the conclusion of the Canton Fair. Additionally, distributors from Hong Kong, Malaysia, North America, Europe and other countries and regions also expressed their willingness for in-depth cooperation.  Gujiaolongshan takes "Crafting a Better Life" as its corporate mission, which perfectly aligns with the theme of "Better Life" of the third phase of this Canton Fair. In recent years, Gujiaolongshan has continuously promoted "Yue Wine Travels Around the World", spreading the vision of "Better Life, Accompanied by Yue Wine" globally. In 2025, Gujiaolongshan's global expansion journey will embark on a new chapter, successfully filling the market maps of five important regions such as Spain and Italy. This leap not only expands the market map but also deepens the integration of cultures and the dissemination of the concept of a better life.   The Canton Fair is not only an important platform for expanding the international market and deepening cooperation among manufacturers, but also a bridge for cultural exchanges. Taking this Canton Fair as an opportunity, Gu Yue Longshan will continue to tell the story of Chinese yellow wine, and bring the exquisite Eastern wine to the better lives of more consumers around the world.  

The culture of Shaoxing rice wine is a complex culture derived from rice wine, including material aspects, techniques, spirit, and customs. From the bold and courageous spirit of King Goujian of Yue who poured wine to console his troops, to the heroic sentiment of the Yue River female hero who exchanged her fur coat for wine; That permeate the spiritual world of the people in the Yue region have jointly distilled a "resilience" character that is tenacious, elegant, harmonious, and pragmatic, becoming a vivid reflection of the excellent traditional Chinese culture in the contemporary era.     The cultural value of Shaoxing rice wine has long transcended its industrial scope and has become a cultural symbol that embodies regional spirit and connects tradition with modernity. In the face of the new era, promoting the inheritance and innovation of Shaoxing rice wine culture requires us to base ourselves on the new development direction of the "15th Five-Year Plan", focus on the dual drive of "industrial upgrading" and "cultural empowerment", and make Shaoxing rice wine more refined, better, stronger and larger.    Build a modern industrial system. Implement the requirement of "optimizing and upgrading traditional industries" and build green factories and circular economy parks. Cultivate a "chain leader enterprise + specialized and innovative" and encourage small and medium-sized wine enterprises to focus on low-alcohol health wine and cultural customization wine.   Enhancing the technological support capabilities. In line with the deployment of "strengthening the research on key core technologies", collaborate with universities and research institutions to establish the Huangjiu Industry Research Institute as the main force for technological breakthroughs. Focus on breaking through technical bottlenecks such as the analysis of brewing microbial communities and the precise regulation of flavor substances.      Serving the Healthy China strategy. Deepen research on the nutritional and health benefits of yellow wine (such as the antioxidant properties of polyphenols and the regulation of intestinal flora by oligosaccharides). For example, develop yellow wine that helps lower blood lipids and beauty and rejuvenation wines. Build a yellow wine health culture experience center, promote the concept of yellow wine health preservation, and facilitate the connection between traditional medicine and food integration wisdom and modern health needs.     Shaoxing rice wine culture is a precious treasure of the region and also a rich resource of Chinese-style modernization. Standing at a new historical starting point, we should strive to promote the resonance between rice wine culture and the spirit of the times, work together with high-quality development, and move forward in line with the people's needs for a better life.    —END—   Source: Shaoxing Daily. Publisher: Municipal Publicity Department (Municipal Civilization Office, Municipal Information Office, Municipal Press and Publication Bureau), Municipal Cyberspace Administration. Editor: Shaoxing Media Center.  

On March 28th, the executives from well-known Taiwanese enterprises such as NVIDIA, AMD, and Intel Asia-Pacific Technology visited Gu Yue Longshan. They jointly expressed their affection for the blood ties between the people of the two sides of the strait and jointly envisioned the future picture of the integration of technology and tradition.   Discovering Roots in the Museum, Masters Share Their Integrity   At the Chinese Baijiu Museum, the guests were enthusiastically learning about the profound historical culture and the meticulous brewing techniques of Shaoxing Baijiu.     Subsequently, Hu Zhiming, the deputy general manager of Gu Yushan, a national master in the light industry and a national-level inheritor of intangible cultural heritage, gave a professional tasting presentation of yellow wine from the perspectives of "color, aroma, taste and style", which left the guests present in continuous admiration.   The luncheon was filled with deep emotions and heartfelt conversations. The opening ceremony symbolized the sharing of mutual affection.     At the luncheon, Sun Aibao, the chairman of Gu Yuesheng Distillery, and Hu Baisha, the chairman of Jingyu Enterprise, delivered speeches successively. Sun Aibao vividly expounded on the culture of Chinese yellow wine, the status of Shaoxing yellow wine, and the advantages of Gu Yuesheng Distillery. Hu Baisha expressed her gratitude for the warm reception by Gu Yuesheng Distillery and stated that she had previously tasted Gu Yuesheng Distillery's "Only This Jade" wine. During this trip, many friends from the Taiwanese technology circle even asked her to bring back more bottles, which clearly shows the reputation and influence of Shaoxing yellow wine in Taiwan.   Subsequently, Lu Danlin, the head of the special task force for the reform of the Shaoxing rice wine industry, Hu Anna, the deputy director of the Shaoxing Taiwan Affairs Office, Huang Wenchao, the president of Kunze Technology, Ma Kanghua, the chairman of Jiyou Technology, Huang Wenzhi, the chairman of Quanmi Industrial, and Hu Baisha, the chairman of Jingzhixiyi, jointly opened a jar of old wine. When the wine jar was uncorked, the aroma filled the air. The guests raised their glasses together, to express this profound friendship across the strait and the continuous vitality of Chinese culture, and to toast.   During the visit, Hu Feng, the deputy general manager of Gu Yuezongshan, gave a special introduction to "Blue Flower Decade Old Wine" to Jiang Qingshan, the head of the advanced packaging supply chain of Taiwan's Nvidia. In early 2026, when the founder of Nvidia gathered with friends at a Michelin-starred restaurant in Shanghai, he chose "Blue Flower Decade Old Wine", which attracted widespread attention in the tech community.   Now, this connection has been maintained. Hu Feng explained that the "Not Drunken" technology jointly developed by Gu Yue Longshan and Jiangnan University enables the yellow wine to achieve a comfortable experience of being drunk slowly and waking up quickly, which aligns with the efficient pace of the tech-savvy elite. Currently, this technology has been applied to all of Gu Yue Longshan's products aged for ten years or more. Traditional brewing and modern technology have seamlessly merged in this amber nectar. Jiang Qingshan expressed his recognition of Chinese traditional culture and the culture of Shaoxing yellow wine.   The visit of this group of Taiwanese technology entrepreneurs is not only a vivid demonstration of the integration of technology and tradition, but also a vivid portrayal of Shaoxing rice wine linking friendship through its rich aroma and fostering identity through its culture. In fact, rice wine has served as a friendly messenger between the two sides of the Taiwan Strait before. Starting from 1994 when the mainland's Association for Relations Across the Taiwan Strait presented Gu Yue Longshan Jia Mao Wine to the Taiwan's Association for Relations Across the Taiwan Strait, and ending with 2010 when the honorary chairman of the Kuomintang, Wu Boxiong, visited the rice wine museum and presented Taiwan's Hua Chao Wine, rice wine has always been a gentle and enduring emotional bond in cross-strait exchanges.   As a leading enterprise in China's yellow wine industry, Gu Yue Longshan has always regarded wine as a medium and friendship as a bond. It has actively fulfilled the responsibilities of an enterprise in promoting cross-strait exchanges. This exchange with Taiwanese technology entrepreneurs has not only injected technological impetus into the yellow wine industry but also written a new chapter for the people on both sides of the strait to get together over wine and enhance mutual understanding through friendship. When a thousand-year-old national liquor meets cutting-edge technology, and when the people on both sides of the strait raise their glasses to drink together, what flows in the cups is not only the amber-colored nectar but also the cultural identity of the same origin and the beautiful vision of working together.  

As the seasons change and new chapters unfold, the Chinese New Year becomes more vibrant and festive. As the New Year approaches, the festive atmosphere intensifies. For the Chinese, a cup of warm Shaoxing yellow wine is always an indispensable part of the celebration. The amber-colored liquid embodies the warmth of reunion, the rich aroma of time, and the essence of the Chinese New Year. Drinking old wine is one thing, but drinking good wine, especially wine with "technique", is another! As the leader of Chinese yellow wine, Gudai Longshan has always cherished this traditional flavor with meticulous craftsmanship. With the power of technology, every drop of wine becomes purer, more mellow, and more reassuring. When you raise your glass during the New Year, you can drink with peace of mind and enjoy a delightful taste.   By the end of 2025, the "Innovative Application of Key Technologies and Intelligent Equipment Systems for the New Quality Production of Traditional Fermented Foods" project, jointly carried out by Gu Yue Longshan and Jiangnan University, won the Second Prize of the Excellent Scientific Research Achievement Award (Engineering Technology) from the Ministry of Education. The Excellent Scientific Research Achievement Award of the Ministry of Education is a highly prestigious scientific and technological award in the field of university scientific innovation in China. This year-end "year-end bonus" is the highest recognition of Gu Yue Longshan's technological empowerment. As the Spring Festival approaches, let's take a look at how Gu Yue Longshan won this technological award together!     Behind this national-level honor lies the collaborative research and development efforts between Gu Yue Longshan and Jiangnan University over a period of more than ten years. The project focused on the "knockout" problems faced by the traditional brewing industry for a long time, such as the lack of germplasm resources, low quality rate, and poor digitalization level. It achieved systematic and original breakthroughs in aspects such as the analysis of brewing microecology, the selection of functional strains, and the creation of intelligent equipment systems.   Nowadays, these research achievements have been fully applied in the production practice of Gu Yue Longshan, enabling the enterprise to build the world's largest single-unit intelligent brewing factory for yellow wine and the National Yellow Wine Engineering Technology Research Center, among other national-level platforms. A complete technical loop from raw material traceability, targeted microbial regulation to full-process intelligent decision-making has been achieved. The enterprise's labor productivity and product quality have significantly improved, and its technological strength and industry leadership capabilities have ranked among the top internationally.   A series of data have demonstrated the core strength of the enterprise: it has a "422" research platform system led by the National Yellow Wine Engineering Technology Research Center; it has a total of 30 valid invention patents and 3 software copyrights; it has won 62 provincial and ministerial-level or higher science and technology awards; it has undertaken 40 municipal or higher-level science and technology projects; and its research funds increased by 118.99% during the "14th Five-Year Plan" period... It is precisely this dedication to research that has enabled the thousand-year-old yellow wine to burst with vitality in the new era.   The ultimate goal of scientific research is to enable consumers to enjoy better wines. Guyuelongshan adheres to the principle of leveraging technology to drive both the market and production, converting the research outcomes in the laboratory into a delightful experience on the palate.   In response to the consumption pain point of "difficulty in getting drunk" for yellow wine, Gu Yue Longshan successfully overcame this problem through technological innovation, making drinking more comfortable. At the same time, the enterprise boldly innovated and pioneered "millet whisky", developing a series of new products such as "high-alcohol yellow wine", "coffee yellow wine", and "low-high yellow wine", leading the industry towards higher-end and younger development. A number of technical achievements such as "In-situ Selection and Application of Yeast for Gu Yue Longshan No.1 Yellow Wine" and "Research on Qualitative and Quantitative Analysis Technology of Small Molecules Peptides in Gu Yaotai 'Only This Jade' Yellow Wine" have been applied to production, injecting technological connotations into the products.   At the production end, Gu Yue Longshan is striving to build a new highland for digital and low-carbon intelligent brewing of yellow wine. The Yellow Wine Industrial Park project integrates advanced intelligent and Internet of Things control technologies deeply into the production process, applies a number of industry-first key technologies, and realizes intelligent brewing, digital blending, unmanned logistics, and green production. This has completed the entire process of digital transformation of Shaoxing yellow wine from "a single grain of rice" to "a bottle of wine". The Gu Yue Longshan Yellow Wine Intelligent Factory has been successfully selected as a pilot enterprise for future factories in Zhejiang Province in 2025.   From the selection of a single grain of rice to the creation of a drop of wine, from the "memory in the palm of the hand" of the master craftsmen to the precise control of the digital factory, Gu Yue Longshan is using technological innovation as an engine to drive the historical classic industry of yellow wine to innovate in its inheritance and develop in its innovation. As the Spring Festival approaches, why not open a bottle of Gu Yue Longshan and savor this technology and craftsmanship from the ancient city of thousands of years? Enjoy a flavorful Chinese New Year.  

On January 15th, the launch meeting for the revision of the "Quality Requirements for Yellow Wine" national standard was held in Shaoxing, the "capital of Chinese yellow wine", which was hosted by the National Brewing Standardization Technical Committee and organized by Zhejiang Guyuan Longshan Shaoxing Liquor Co., Ltd.     This meeting was chaired by Meng Zhen, the deputy director of the National Brewing Standards Technical Committee. More than 40 representatives from various regions including brewing enterprises, prestigious universities and research institutions attended the meeting. The attendees included Guo Xinguang, the president of the China Food Fermentation Industry Research Institute, Song Quanhou, the secretary of the National Brewing Standards Technical Committee, Mao Yong, the secretary of the Huangjiu Branch of the China Wine Industry Association, Professor Mao Jian from Jiangnan University, Bai Hong, the vice general manager of Zhejiang Guyue Longshan Shaoxing Wine Co., Ltd., and Chinese wine masters Hu Zhiwen, Zou Huijun, Xu Yuezheng, Fu Zukang, Yu Qinfeng, etc. from the industry.     At the meeting, industry experts and enterprise representatives conducted in-depth discussions on the key points of revision and reached a consensus. The meeting precisely targeted the industry's pain points and the demands of consumption upgrading, clearly defining the three core revision directions of the national standard for "Quality Requirements of Huangjiu": First, standardize the definition and expression of terms, clarify the boundaries of concepts, and consolidate industry consensus; second, improve product classification and label marking, clarify value transmission, and safeguard the original intention of consumption; third, highlight the characteristics of products and processes, inherit the essence of ancient techniques, and empower innovation and development. These three directions clearly outline the blueprint for standard revision, providing a clear direction for the standardized upgrade of the Huangjiu industry.   The successful convening of this launch meeting signifies that the revision of the national standard for yellow wine has officially entered a substantive implementation phase, laying a solid foundation for the scientific revision and implementation of the standard.  

As the New Year's bell rang, the 2025 "Chinese National Brew and Chinese Cuisine - 101 Cities Sharing Gu  Yu Longshan" global thematic marketing campaign, which lasted for one year and covered 101 stations worldwide, came to a successful conclusion. This cultural journey, using "yellow wine + cuisine" as the medium and "cities + beautiful scenery" as the stage, achieved a cumulative total of over 120 million views on all platforms. It sparked a trend of "yellow wine + cities" on platforms such as Douyin, Video Channel， and Xiaohongshu, completing a deep dialogue between the brand and culture. At the end of the year， it left a warm and powerful mark for Ancient Yu Longshan's 2025.     Matrix multi-dimensional dissemination, with sound volume fully blown up   This event was led by experts and created by enthusiasts. The team of Chinese brand marketing expert Hua Hongbing focused deeply on 17 core cities including Beijing, Shanghai and Hangzhou. They released 338 videos across the internet, with a total view count exceeding 30 million and a like count of over 300,000. Through a series of content, they laid the foundation for their influence. Nearly 100 local food, travel and lifestyle mid-level influencers from various regions used the most authentic language and scenes to tell "one city, one wine, one story". The total video views reached nearly 100 million. With their localized, highly sticky fan base and the cost-effective model of "locals influencing locals", the content was able to precisely reach the core audience.    The dissemination matrix of the activity covers mainstream content and lifestyle platforms such as Douyin, Video， Redbubble,  Bilibili， Weibo， Kuaishou， Toutiao， Dianping， Alipay， etc.， achieving cross-platform and multi-layer content penetration. Ultimately， the total viewing volume across the entire network exceeded 120 million， and the total interaction volume reached 1.531 million. Through a three-dimensional and highly efficient dissemination strategy， the organic unity of large-scale exposure and precise penetration was achieved.     A large number of hit videos are constantly being released, and the user response has been extremely positive.   During the event, a large number of high-quality and highly popular hit content emerged. For instance, the ice sculpture and bubble yellow wine video created by the local talent "Xie Nong Chen Sen" on Zhejiang Province reached a single-platform playback volume of over 12 million, with 178,000 likes; the video presented by the talent "Wang Taqiong" about Chengdu and "Only This Jade" on Douyin had a single-platform playback volume of 633,000, receiving 31,000 likes.   The video interaction area has become a warm space for the emotional connection between the brand and its users. On one hand, new users leave messages expressing "It looks so special, I want to try it" and "I have placed an order", moving from curiosity to experimentation. On the other hand, old users spontaneously introduce the history and tasting experiences of Gu Yuesheng in the comment section, sharing "I have always collected Gu Yuesheng at home" and "Wine pairing with food is truly amazing", forming a powerful word-of-mouth effect. In videos released overseas, seeing foreign friends raising their glasses to taste and speaking in Chinese to praise the yellow wine, the comment section is filled with genuine pride for "the cultural export of Gu Yuesheng". Users' genuine praises have opened up the reputation and popularity of Gu Yuesheng in major cities.   The harmony between delicious food and fine wine, and the redefinition of consumption scenarios   "Only this jade green color" paired with seafood, craft lager as a side drink for grilled food, and blue porcelain mixed with spicy hot pot... Through the creative narrative of "one city, one wine, one cuisine", the event vividly demonstrated the dining science of yellow wine, which can "enhance flavor, enhance freshness, reduce greasiness, and eliminate fishy smell". Why is yellow wine "the true accompaniment wine that truly understands the Chinese palate"? Because yellow wine, as a grain-fermented wine, is co-produced with traditional fermented seasonings such as soy sauce, vinegar, and bean paste, and its aroma type is harmonious and compatible; moreover, because the Chinese people generally have a colder constitution, the mild yellow wine is the most suitable companion.   In Luoyang, the imperial wine and the peony flower jointly showcase the magnificent beauty of the country; in Tianjin, the eight-course traditional dish of intangible cultural heritage and the intangible cultural heritage of Shaoxing rice wine complement each other perfectly; at the Fire Festival in Yunnan, the aroma of wine and the songs and dances of the Yi ethnic group light up the night sky; in Macao, the special "Celebrating the 25th Anniversary of Macao's Return 'Only This Jade' Commemorative Wine" interprets the sense of patriotism and national pride... Countless captivating scenes have jointly deconstructed the traditional table image of wine, integrating it into every beautiful moment of contemporary life, and jointly conveying the brand concept of "Slowly Enjoy Guanyu Longshan, Warmth in Every Aspect of Life". This gentle and inclusive thousand-year-old fine wine becomes a bond of emotion, an expression of taste, and a carrier of cultural confidence.   A bottle of yellow wine, resonating across hundreds of cities; the story has not ended, but the aroma of the wine lingers on. "Sharing Ancient Yue Longshan across hundreds of cities" is not only a global taste tour and efficient value dissemination, but also a deep brand culture exploration. Although the 2025 event has come to an end, Ancient Yue Longshan's steps to connect the world and engage with the times will never stop. On this New Year's day, let us offer this thread of thousand-year-old wine aroma to wish all things renew, long-lasting peace, and remain as warm as ever. In the future, Ancient Yue Longshan will continue to carry Eastern wisdom, spread its fragrance to a broader world, and offer a more fulfilling life.  

  On the morning of November 22nd local time, the "Open Balkan" Serbian International Wine Expo (Wine Vision by Open Balkan) officially opened at the Exhibition Center in Belgrade. Led by the Foreign Trade Development Bureau of the National Ministry of Commerce, the China Wine Industry Association organized 14 key industry enterprises including Gudian Longshan to participate in the exhibition. This showcased the profound cultural heritage, excellent quality and innovative vitality of China's wine industry to the world, making it a highlight of this expo.    Zhang Zhe, Charge d'Affaires of the Chinese Embassy in Serbia, Bao Shunqing, Commercial Attaché of the Chinese Embassy in Serbia, Song Shuyu, President of the China Wine Industry Association, Guo Yunshan, Deputy Director of the Liaison Office of the Foreign Trade Development Bureau of the Ministry of Commerce, Wan Long, Deputy General Manager of Zhejiang Guyuan Longshan Shaoxing Wine Co., Ltd., as well as Yan Yinan, Deputy Secretary-General of the Market Professional Committee of the China Wine Industry Association, and Cao Lei, International Affairs Officer, all representatives of the wine industry, including these participants, attended the opening ceremony.     The Serbian International Wine and Spirits Expo is jointly organized by the governments of Serbia, North Macedonia and Albania. It brings together over 600 wine and spirits exhibitors, industry leaders and professional distributors from more than 28 countries worldwide. It is one of the most influential industry events in Southeast Europe. As a key measure for promoting Chinese wine culture overseas in Serbia, the Chinese wine delegation at the expo meticulously set up a Chinese wine zone. This zone includes a Chinese Baijiu exhibition area composed of 11 well-known Chinese liquor enterprises such as Moutai, Wuliangye and Fenjiu, as well as a Chinese Huangjiu and Lujiu exhibition area featuring Gu Yue Longshan, Jing Pai and Hui Jiu. These 14 renowned Chinese liquor enterprises jointly constructed a Chinese wine product matrix covering various flavors and diverse categories, fully demonstrating the craftsmanship and flavor charm of Chinese wine, and marking the Chinese wine industry's more confident and open integration into the global industrial chain and value chain, actively writing a new chapter of wine fragrance spreading worldwide and cultural mutual integration.     On the opening day, after delivering his speech, Serbian President Vučić visited the Chinese wine exhibition area along with Serbian Prime Minister Juro Matić and others. Chairman Song Shuyu introduced Chinese wine products and Chinese wine culture to President Vučić, Prime Minister Matić, Deputy Consul Zhang Zhe, Counsellor Ba Shunqing, Deputy Director Guo Yunshan, and many other foreign guests. In particular, he showcased the high-end product of Gu Yue Longshan - "Only This Green Jade", and invited the president to taste it. President Vučić highly praised "Only This Green Jade", affirming its unique flavor and cultural connotation. This moment not only became a highlight for Chinese yellow wine to go international, but also served as a vivid example of deepening cultural exchanges between China and Serbia under the framework of the "Belt and Road Initiative". European wine distributors, buyers, and professional visitors also tasted "Only This Green Jade" and had warm exchanges with the delegation at the Chinese wine exhibition area.   In recent years, the Chinese wine industry has been continuously upgrading from "brand export" to "culture export". Through diversified international exchange activities, Chinese wine culture has become a vivid carrier for the overseas dissemination of Chinese culture. This time, the Chinese wine group's deep participation not only enriched the content of the expo, but also injected new Eastern elements into the global wine market, becoming a vivid practice for promoting cultural exchanges and mutual learning in the wine industry among countries along the "Belt and Road" and globally. During the expo, the China Wine Industry Association will hold a Chinese Wine Master Class tasting event in Belgrade and organize participating enterprises to visit the Chinese Embassy in Serbia, the Serbian Chamber of Commerce, and the Serbian Chinese Business Association and other government agencies and industry organizations, in order to deeply understand the characteristics of the Serbian wine market and build a communication bridge between Chinese wine enterprises and local industry associations, distributors, and consumers, laying the foundation for further expanding the Chinese wine market in the Middle East and Europe. It is believed that with the continuous deepening of cultural exchanges between China and Serbia, the fragrance of Chinese wine will continue to spread across the Balkan Peninsula, allowing the world to better taste the flavors of China and experience Chinese culture.     As a leading enterprise of Chinese yellow wine, Gu Yue Longshan has always adhered to the philosophy of integrating culture as its core and quality as its foundation, and has been continuously promoting the concept of "Yue wine spreading across the world". From Southeast Asia countries such as Thailand, Singapore and Vietnam, to Central and Eastern European countries like Serbia, Gu Yue Longshan has expanded its international market layout along the countries along the "Belt and Road" initiative. Currently, Gu Yue Longshan's products have covered 40+ countries and regions around the world. In the future, Gu Yue Longshan will continue to deepen its global strategy. Through participating in important international exhibitions, conducting cultural exchange activities, establishing strategic partnerships and other forms, it aims to enable more people around the world to taste the Eastern fine wine and make this cup of yellow wine carrying Chinese civilization a fragrant bond connecting the emotions of people from China and other countries.   （ Some of the text and photos in this article are from the CADA official account of the Chinese Wine Industry Association. ）  

    In the golden autumn of October, the aroma of wine fills the entire city.  From October 17th to 19th, 2025, the 23rd China International Wine Expo will be grandly opened at Wuhan International Exhibition Center. As an important part of this wine expo, the Huangjiu Pavilion exhibition area will bring together classic brands and innovative products from various major wine-producing regions across the country, including Shaoxing, Shanghai, Jiangsu, Hubei, Shanxi, Fujian, and Henan. With "National Essence Yellow Wine" as the link, it will connect the thousand-year wine culture with the modern industrial vitality, presenting a cultural and taste feast spanning thousands of years to all wine enthusiasts.   1. Design of the Yellow Wine House     The perfect blend of tradition and modernity   The design of the Huangjiu Pavilion area at this wine expo is highly original. Each production area pavilion not only retains the traditional charm but also incorporates modern design elements. For instance, the Shaoxing Huangjiu Pavilion not only retains the charm of the Jiangnan region but also highlights the spirit of Shaoxing. Through the combination of expressionism and realism, as well as the integration of stillness and movement, it showcases the design concept of "The city is a scene, and the scene is a city".  The exhibition halls in other production areas also have their own unique features. From the "New Jiangnan Humanistic" concept of Sha Zhou's yellow rice wine, to the representative northern style of Jimo's yellow wine, they will all provide the audience with an immersive experience of yellow wine culture.   2. All regions come together in force     Displaying the diverse charm of yellow wine     The Huangjiu Pavilion area of this wine expo has an unprecedented scale. The Huangjiu Pavilion, with the theme of "cross-border integration, brand collaboration, and cultural fusion", breaks through regional boundaries and showcases the unique charm of Huangjiu from different production areas:   Shaoxing Production Area: The Capital of Chinese Rice Wine Unveiled in a Group Show As a "world wine-producing area and the capital of Chinese yellow wine", the Shaoxing Yellow Wine Industry Association organized more than 20 enterprises including Gugey Longshan, Huijiashan, Taipai, Daerhong, and Dongpu Yellow Wine Town to participate in the exhibition. The aim is to let the thousand-year-old national wine fragrance spread throughout the world.   Jiangsu Province Region: The Innovative Persistence of a Century-old Trademarked Business The century-old brand Shazhou Youhuang brings with it the confidence of being the "origin of refreshing yellow wine" - starting from the Tang Hengyuan Fermentation Workshop in 1886, it has undergone processes of public-private partnership, state ownership, and modern enterprise transformation. Today, it is a leading player in the industry with an annual production capacity of 120,000 tons and reserves of over 220,000 tons. It also holds honors such as "China’s time-honored brand"， "China's Famous Brand"， and "Intangible Cultural Heritage of Jiangsu Province". This time， it will convey the brand concept of "New Jiangnan Culture". The same-li Hong (a member enterprise of Hengli Group) stands out with its intelligent brewing process that combines "human labor + tradition" with "machinery + modernity". Its brand logo has won the German National Design Award， and the quality of the designated yellow wine for the Suzhou Pavilion at the 2010 Shanghai World Expo is worthy of appreciation.   Shanghai / Shandong / Shanxi: Diverse Expressions of Distinctive Production AreasShanghai Jin Feng Liquor has over 80 years of brewing experience. As the first enterprise in China to achieve industrialized production of traditional Chinese rice wine, it will present a multi-brand portfolio including "Shikumen", "Golden Youth", and "Huichuan", showcasing the technical strength of the cross-regional brewing base in the Yangtze River Delta region. Shandong Jimo Old Wine will bring the unique flavor of northern rice wine - inheriting the "Ancient Heritage Six Methods" provincial intangible cultural heritage craftsmanship, using millet as the raw material for natural fermentation. With its style of "red-brown transparency, slightly bitter and smoky aroma", it has become a "treasure of China". Shanxi Dazhou Rice Wine, based on the geographical advantages of "two mountains, one river, and one valley", collaborates with China Agricultural University and Jiangnan University to develop "Huoyuan" dry rice wine, creating a model of high-end millet rice wine and contributing to the revival of northern rice wine.   Provinces such as Fujian and Henan: Specialty wines expand the territory In addition to the aforementioned core production areas, production regions such as Fujian and Henan also participated in the exhibition with their regional characteristic yellow wines. From the selection of raw materials to the brewing process, local culture was integrated, further enriching the variety of products in the yellow wine pavilions, allowing visitors to experience the different flavors of yellow wine across the country in one visit.   3. Hubei Fangxian Huangjiu     Fully Demonstrates the Unique Charm of the Producing Area     As the "host" of this year's Wine Expo, the Huangjiu exhibition group from Fang County, Hubei Province, will make a strong appearance, presenting its long - standing brewing history and unique regional culture to national merchants and consumers.   Fang County Huangjiu originated in the Neolithic Age and thrived during the Zhou and Tang Dynasties. It was once used as imperial wine for enfeoffment and was highly favored by emperors throughout the dynasties. Its brewing technique was included in the intangible cultural heritage of Hubei Province in 2013, recognized as a national geographical indication product in 2014, and the region was awarded the title of a World - Featured Wine - producing Area in 2018.   It is worth mentioning that the new product launch event of "2025 Yuchen Fang County Huangjiu: Imperial Tribute Collection, Business Collaboration" will also be held concurrently during the Wine Expo. This new product continues the traditional manual brewing process, using the unique three - inch snow glutinous rice from Fang County, wild knotweed starter, and deep cold spring water from Shennongjia, recreating the classic style of "filling the cup without overflowing and having a slightly bitter burnt aroma" and demonstrating the extraordinary quality and cultural confidence of "Hubei Huangjiu".   4. Online and offline integration     JD Xuanzi makes its debut at the Wine Expo     The most significant innovation in this year's Huangjiu exhibition lies in the online distributor channel - the first participation of JD Xuanli. As a completely new and different attempt from the past, JD Xuanli will provide a broader sales channel for the participating brands through the model of "online exhibition hall + offline experience". Visitors can directly access the JD Xuanli Huangjiu section by scanning the code on-site and enjoy the limited exhibition discount prices, achieving a seamless connection between "offline tasting and online ordering". This measure marks that the wine exhibition has entered a new stage of "dual-line integration", injecting digital vitality into the traditional Huangjiu industry.    5.  Participate in the Huangjiu feast      Witness the industrial revitalization     The 23rd China International Alcoholic Drinks Expo is not only an industry event of great significance but also a crucial platform for promoting the development of the Chinese rice wine industry. Rice wine enterprises from various production areas will utilize this platform to showcase their technological innovations, product upgrades, and cultural heritage, jointly driving the high - quality development of the Chinese rice wine industry.     ( Some of the articles, pictures and videos that are republished here are from the internet. Their copyrights and authorship rights belong to the original owners. If there is any infringement, please contact us to remove them. )  

On September 11th, the "Zhejiang Outbound Enterprise Tour" research activity jointly organized by the International Communication Center of Zhejiang Province and the Zhejiang Chamber of Commerce and Industry visited Shaoxing. Seven international friends from Russia, Sudan, South Korea, Egypt and other countries followed the thread of wine culture and jointly savored the rich charm and profound heritage of this thousand-year-old city.     Without words, there is wine. "As the capital of Chinese yellow wine, the exact records of Shaoxing yellow wine can be traced back to the Spring and Autumn Period and the Warring States Period, over 2,500 years ago..." When the research team entered the Chinese Yellow Wine Museum, everyone was deeply moved by the long and profound history of yellow wine in Shaoxing. For thousands of years, it has inherited the ancient brewing wisdom of the East, passed down through generations by word of mouth, forming a set of exquisite and unique ancient brewing techniques, and under the impetus of the times, many new ideas have emerged.     Although these international friends were working or studying in China, they were mostly experiencing Shaoxing rice wine for the first time. "The aroma of the rice wine is extremely strong, and it tastes sweet on the palate. I really like it," said Genius, a graduate student from Zimbabwe at Zhejiang University. He was deeply impressed by this novel experience and couldn't stop praising the rice wine milk tea and ice cream.   Kim Sun-ho from South Korea and Spanish-language host Fernández were "alcohol buddies". The strong aroma of alcohol instantly ignited their enthusiasm, and they spontaneously recorded a funny video titled "The Witch's Poison". During the game, the two of them took turns drinking, and they finished all twelve cups of various types of yellow rice wine such as Xiangxue, Shanyao, and Jiamae in one go.     Entering the central wine cellar of Gu Yue Longshan, the intoxicating aroma of wine greeted the guests. Over 11 million barrels of original wine of various years were neatly arranged, presenting a magnificent scene that left the research team members in awe. Such a vast and precious reserve of original wine is not only a vivid testimony to the people of China's deep love for Shaoxing rice wine, but also conveys a lofty tribute to its long-standing culture.   "Amazing! These wines are much older than our ages." The Nuran couple from Egypt took pictures with great care, eager to share this astonishing scene with their fans back home.     Not far from the central wine warehouse, a modern super winery is operating at full capacity, exuding vigorous vitality. As the industry leader, Gu Yue Longshan Shaoxing Wine Co., Ltd. has comprehensively promoted digital and intelligent transformation, building an intelligent yellow wine factory that enables unmanned operation, automatic operation and precise management at all stages.    As the core of its logistics system, the 24-meter-high intelligent vertical warehouse is eye-catching. Through the glass window on the second floor, one can see the entire process from the storage of auxiliary materials and packaging materials to the delivery of finished wine. Genius joked, pointing at the warehouse area, "This is basically my graduation project!"    It is introduced that there are 30 lanes set up here, equipped with over 30 intelligent stacker cranes, and having 53,560 storage positions. The daily circulation volume can reach 200,000 bottles.     The development of the Shaoxing rice wine industry has shown a pattern of "accumulating strength gradually and then bursting forth". The research team unanimously believed that this rice wine experience journey was of great significance. It not only witnessed the traditional foundation of Shaoxing rice wine but also appreciated its modern style, leaving a deep impression. They all expressed their intention to convey Shaoxing rice wine and the ancient city's charm to more friends around the world.  

Recently, the "Beijing-Zhejiang Brainstorming" event for academicians and experts in Shaoxing, along with the "China-UK Outstanding Young Scholars Summer School on Sustainable Development", came to a successful conclusion in Shaoxing. More than 60 outstanding young scholars from over 20 renowned universities and research institutions in China and the UK gathered in Shaoxing to engage in in-depth discussions on sustainable development and industrial innovation. During the event, they also visited cultural landmarks in Shaoxing and experienced the thousand-year-old Huangjiu culture represented by Guchenglongshan in an immersive way, infusing cultural depth into the academic exchanges and inspiring thinking and inspiration for industrial innovation.     The academicians and experts first visited the Wine History Hall. Through the rich displays of cultural relics and textual materials, they comprehensively learned about the thousands of years of brewing history and cultural context of Chinese national wines. The experts showed great interest in the traditional brewing techniques of Shaoxing rice wine. They lingered in the manual brewing workshop, witnessed the ancient brewing process demonstrated by the master brewers with their own eyes, and tasted the Shaoxing rice wine. Many experts stated that rice wine is not only an important carrier of Chinese dietary culture, but also its mellow and rich characteristics are particularly in line with the modern people's pursuit of a healthy lifestyle.     When the academicians and experts entered the cultural and creative supermarket, the scene before their eyes instantly kindled their expectations for the renewal of traditional industries - the crystal-clear appearance of Xuantonghong ice sculpture bubble yellow wine, the rich and lingering aroma of coffee yellow wine, the refreshing and delicious taste of lime yellow wine, and the wheat-flavoring and lingering aftertaste of Gu Yue Longshan craft yellow beer... These unconventional product forms ingeniously blend the ancient brewing techniques with contemporary consumption aesthetics, showcasing the infinite possibilities of yellow wine, this oriental fine wine. The experts stood in front of the display cabinets, carefully observing, and from time to time picked up the products to read the labels, praising the company's acute insight in accurately capturing the needs of the young consumer group.     A British scholar, holding a beautifully wrapped gift box, said that these fine wines, which carry the memories of a thousand-year-old civilization, have now transcended their nature as beverages and have become messengers of cultural exchange. The experts all expressed that traditional culture can fully rejuvenate itself through creative transformation. The innovative practice of Guoyu Longshan has provided useful references for the revitalization of traditional industries worldwide.     As a leading enterprise in China's yellow wine industry, Gu Yue Longshan has always been committed to integrating traditional brewing techniques with modern technology, promoting the high-quality development and international dissemination of the yellow wine industry. The company relies on national research platforms such as the National Yellow Wine Engineering Technology Research Center, has mastered the "golden code" of yellow wine flavor, and successfully developed high-comfort products like "Gu Ya" and "Qing Hua Zui"; it has built an industry-leading intelligent brewing base for yellow wine parks, was included in the list of 5G factories of the Ministry of Industry and Information Technology, and the intelligent production efficiency has increased by more than 50% compared to the traditional mode; it innovatively launched a blockchain traceability system, establishing a digital identity for each bottle of high-end wine, enhancing the credibility of quality, and achieving full-chain technological empowerment from microbial research to intelligent brewing. These core technologies, exclusive resources, and patent protection systems jointly build an uncopyable technological moat for Gu Yue Longshan.   The waves of innovation surge across the Yangtze River Delta, and wisdom flows into the new era. With the continuous deepening of the "Jing-Zhe Wisdom Exchange" platform, more and more national brands like Gu Yue Longshan will generate innovative momentum through the collision of academic wisdom and industrial practice. Gu Yue Longshan will also continue to uphold the concept of "staying true to tradition while innovating", based on culture, driven by technology, and connected by brand, continuously deepening product research and development, process upgrading, and market expansion, to help Zhejiang yellow wine spread its fragrance throughout the world. This cross-border intellectual feast will surely inject more possibilities into the modernization transformation of traditional industries, allowing the thousand-year cultural heritage to shine with new brilliance in the tide of the times.  

When young people from Taiwan stepped into the quaint Chinese Rice Wine Museum, an encounter with intangible cultural heritage across the Taiwan Strait began. From August 5th to 8th and August 11th to 12th, five Taiwanese interns from the "Cross - Strait Youth Season" internship camp for young people from Taiwan experienced front - line positions at the museum in a 2 + 3 rotation combination. These positions included ticket sales, museum guiding, flower - carved rice wine bottle painting, and work in the handmade wine workshop. Amid the fragrant aroma of wine, they felt the charm of traditional Chinese craftsmanship.     Job rotation: Understand the culture of yellow wine through practice     During the internship, the interns were divided into two groups and took turns in different positions to gain a comprehensive understanding of the daily operations of the rice wine museum. At the ticket - selling counter, they patiently answered tourists' questions, using smiles as a bridge for communication. In the tour - guiding position, they memorized the historical allusions of rice wine in advance and vividly told stories such as "Revitalizing the State with a Pot of Wine" by King Goujian of Yue and "Exchanging the Golden Tortoise for Wine" by Li Bai and He Zhizhang. Through interactions with tourists, they deepened their understanding of rice wine culture.     What fascinates everyone the most is the internship experience in Huadiao painting and the handicraft winery. In the Huadiao painting area, when delicate brushstrokes meet ancient - style wine jars, interns unleash their creativity and paint patterns that combine traditional charm with youthful vigor. "I didn't expect an ordinary wine jar could be turned into a work of art through painting!" exclaimed Zheng, a student majoring in fine arts at Nanjing Normal University, while sketching patterns, marveling at the finesse of the intangible cultural heritage technique.     In the traditional winery, the traditional processes of steaming rice, fermentation and pressing left everyone amazed. When learning to mix the koji with the master craftsman, Deng, a medical graduate from Sun Yat-sen University, carefully recorded every step: "What seems like a simple action actually conceals the secrets of a century-old tradition. This is 'slow work produces fine results', isn't it?"     Intangible Cultural Heritage Resonance: Young People on Both Sides of the Straits Share a Passion for Traditional Culture     "Huadiao wine is not just about the wine itself; it is also a living cultural heritage." After the internship, the interns all expressed that this experience gave them a completely new understanding of intangible cultural heritage. From the colorful patterns on the wine jars to the ancient techniques used in brewing, every detail made everyone feel the profoundness of Chinese traditional culture. Zheng, a first-year student majoring in computer technology from Zhejiang University of Technology, expressed his internship feelings by saying: "Previously, when I read about 'wine culture' in textbooks, I always found it very abstract. It wasn't until I touched the fermented wine yeast and smelled the rich aroma of the flower-aroma wine that I truly understood why these techniques could be passed down for thousands of years - because it embodies the love and respect of the Chinese people for life." This internship was not only a job experience but also a dialogue between the cultures of the two sides of the Taiwan Strait. When the youthful vitality of the Taiwanese youth met the profound cultural deposits of the thousand-year-old yellow wine， not only did it spark curiosity about the techniques， but also a recognition of the common cultural roots. Just as one of the interns said： "Whether it is Taiwanese yellow wine or Shaoxing yellow wine， the wisdom of brewing is the same. Just like our shared cultural roots， we can always find common ground."  

On July 9, Guyue Longshan presented its iconic Huangjiu at the 2025 Japan International Food Expo (JFEX) in Tokyo, showcasing a lineup of core brands including Guyue Longshan, Nu Er Hong, and Jianhu. With centuries of cultural heritage and modern innovation, the company highlighted the unique appeal of Chinese Huangjiu to a global audience.     The booth drew strong interest on the first day. Zhi Ci Qing Yu, with its elegant celadon bottle, captivated visitors and conveyed the aesthetics of the East. Traditional handcrafted huadiao wine impressed guests with ornate jars and artisan craftsmanship. Classic export labels such as Jinlong, Yinlong, and Shanniang attracted trade buyers with their competitive pricing. New products like coffee-infused and osmanthus-flavored Huangjiu were popular among younger consumers.    As a leader in China's Huangjiu industry, Guyue Longshan has pursued a strategy of premiumization, youth appeal, globalization, and digital transformation. In recent years, the brand has expanded its global presence: Zhi Ci Qing Yu debuted in the U.S. with the dance drama Poetic Dance: The Journey of a Legendary Landscape Painting, hosted a piano-and-wine salon in Paris, and participated in cultural events in North and South America and Europe, including France's Dragon Boat Carnival.    Japan remains a key international market. With strong consumer recognition of Shaoxing wine, Guyue Longshan established its first overseas office in Tokyo in 2020 and continues to deepen local market integration. At JFEX, Guyue Longshan partnered with Japan's Eishoyuan Co. and met with major Japanese firms like Mitsubishi Corporation to strengthen ties across restaurant and retail channels.     By participating in JFEX, Guyue Longshan reinforced its global brand image and brought the taste of Chinese heritage to international consumers—advancing its mission to make Huangjiu a shining star on the world stage. 

  On June 7, Guyue Longshan joined the 2025 Shaoxing (Beijing) Promotion Conference and the "Zhi Ci Qing Yu" Diplomatic Tasting, part of China's Time-Honored Brands Go Global initiative. Over 100 guests from 31 countries, including senior officials and diplomats, attended the event.   As a leading Huangjiu producer, Guyue Longshan showcased its heritage and innovation, presenting both premium products and youth-oriented offerings. General Manager Ma Chuan introduced Zhi Ci Qing Yu as a signature expression of Shaoxing Huangjiu culture, emphasizing the brand's role in connecting tradition with global audiences.   In his remarks, Ma highlighted three key points: Huangjiu is a distinctive wine type, Guyue Longshan is a trusted brand, and Zhi Ci Qing Yu captures the essence of refinement and warmth. He also underlined the brand's expanding global footprint and commitment to cultural exchange.     A ceremonial cask opening welcomed diplomats to a curated tasting session. Set in an elegant roundtable space, guests sampled Zhi Ci Qing Yu while enjoying a live Yue Opera performance. The harmony between the wine's mellow character and the opera's graceful melodies offered a vivid experience of Chinese cultural depth.     This successful event further positions Guyue Longshan as both a historic brand and a cultural bridge. Through efforts like this, the company continues to bring the story of Huangjiu to the world.

The Ministry of Industry and Information Technology (MIIT) of China recently released its first official list of China National Consumer Brands. Guyue Longshan was selected in the "Historic and Classic" category under the food and beverage industry, making it the only alcohol enterprise from Zhejiang Province and the only Huangjiu (yellow rice wine) brand nationwide to receive this honor. This recognition highlights not only the brand's exceptional quality and cultural depth but also serves as a national-level endorsement of Shaoxing Huangjiu's millennia-old craftsmanship.     Among the world's three most ancient alcoholic beverages, Chinese Huangjiu is the only one originating in China. It carries the aroma of Chinese civilization and the wisdom of generations of artisans. Shaoxing Huangjiu, in particular, is a shining example of this heritage.   As a leading enterprise in the Huangjiu industry, Guyue Longshan remains committed to high-quality development and innovation rooted in tradition. The company hosts the National Engineering Research Center for Huangjiu, a national-level postdoctoral research station, and holds the world's largest aged Huangjiu reserves certified by the Great World Guinness Records.     In recent years, Guyue Longshan has pursued a strategic transformation focused on premiumization, youth engagement, globalization, and digitalization. By combining traditional craftsmanship with modern technology, the company breathes new life into this ancient beverage. Guyue Longshan has been designated a national demonstration site for the productive protection of intangible cultural heritage and has received multiple national and provincial honors, including the  "13th Five-Year Plan Scientific Contribution Award in the Liquor Industry" and the Zhejiang Provincial Government Quality Award.  

On March 25, during the 112th China Food & Drinks Fair, Guyue Longshan officially launched its 2025 global marketing campaign, “Chinese Heritage Brew Meets Chinese Cuisine – A Taste of Guyue Longshan in 100 Cities,” in Chengdu. The campaign marks a new initiative to promote Shaoxing Huangjiu culture globally by connecting traditional Chinese brewing with the diverse flavors of cities around the world.     Focusing on the theme of cultural fusion, the campaign will select 100 cities worldwide. Through short videos capturing local landscapes, cuisine, and wine tasting experiences, the project aims to create immersive “Three Beauties”—beautiful views, delicious food, and fine wine. Guyue Longshan will collaborate with top marketing professionals, local influencers, and students from the Guyue Longshan Hua Hongbing Marketing & Brewing Academy to build a three-tier communication network. Together, they will showcase the integration of Shaoxing Huangjiu with city culture and global gastronomy.   From Chengdu’s bold Sichuan flavors to the refinement of Parisian cuisine, from the heritage of Xi’an to Tokyo’s modernity, the campaign presents “One City, One Flavor” and “One City, One Scene.” It positions Shaoxing Huangjiu as a cultural bridge, bringing regional culinary traditions into dialogue with China's ancient brewing heritage.   Scan the QR code to follow our video channel!

A special-edition yellow rice wine product celebrates the 25th anniversary of Macao's return to China. [Photo provided by China Shaoxing Yellow Rice Wine Group] Gu Yue Long Shan Shaoxing Wine Co — a nationally recognized intangible cultural heritage producer — is commemorating the 25th anniversary of Macao's return to China with a series of initiatives. On Sept 22, the company partnered with the Greater Bay Area Film Concert 2024 in Macao, where it debuted Only Palatable Wine, a special-edition yellow rice wine crafted for the anniversary.  The product, featuring base wine from 1999 — the year of Macao's return — garnered attention as a tribute to the milestone. In 2023, Gu Yue Long Shan and Macao-based Nam Kwong Group hosted a tasting event for the product in Macao.  Gu Yue Long Shan Shaoxing Wine Co and Macao-based Nam Kwong (Group) Co sign a strategic partnership agreement on Aug 29, 2023. [Photo provided by China Shaoxing Yellow Rice Wine Group] During the event, the two companies signed a strategic partnership agreement to promote yellow rice wine culture in Macao and use the region's unique geographic position as a gateway to global markets. The collaboration aims to deepen cultural exchange while advancing the global profile of yellow rice wine. Both companies emphasized their commitment to preserving China's winemaking heritage and sharing its story internationally. For most Chinese people, Shaoxing in Zhejiang province is synonymous with yellow rice wine, which locals have been brewing since the Spring and Autumn Period (770-476 BC). Yellow rice wine is a pillar industry in the city. It is exported to more than 40 countries and regions. The brewing technique was listed as one of the national intangible cultural heritages in 2006.

One of the world's oldest stories, The Epic of Gilgamesh, is a lively tale of heroism and sacrifice from ancient Sumer. It also contains one of the earliest references to beer. In the story, a female friend of the hero changes a wild, primitive beast into a cultured human being by giving him seven cups of beer. In reality, drinking that much beer is more likely to have the opposite effect. Nowadays, it is the beverage of choice among rowdy young people on a Saturday night out, and it has fueled acts of violence and destruction in more than a few societies. It is, nevertheless, the oldest known alcoholic drink in the world and is widely enjoyed. Fermented beverages made from various types of grain appeared independently in different locations all over the ancient world from Africa to China. The word beer itself comes from a Latin verb meaning "to drink", and the ancient Romans were certainly no strangers to the brew. However, because they considered it the drink of barbarians , the Romans generally preferred wine. In ancient times, people who made beer lacked the means to preserve and filter it properly, so the drink was cloudy and turned bad quickly. It was medieval European monks who introduced scientific brewing techniques in an effort to produce a nutritious beverage to supplement their meager diets. The monks were not restricted to only brewing the beer, and consumption of it within the monasteries reached astonishing levels. One report from Belgium said that monks were drinking as much as five liters a day. Monastery breweries in Europe also ran their own pubs and enjoyed a tax-free status that came to be resented by the growing merchant class. As the power and influence of the church declined, the art of brewing became an important commercial activity. Today, beer production is largely a high-tech process in the hands of huge corporations or government monopolies. However, recent years have seen a growth in the popularity of small-scale breweries, reflecting an increasing global demand for quality and variety.

Of course, progress itself is not the enemy - it can uplift when guided by deference to the past. But reckless innovations serve only vanity and greed. Let us demand more from those who supply our food, brews and spirits. They should entice our minds, not just exploit our appetite for empty stimulus. As citizens, we must champion an ethic of care and craftsmanship, not just greed in disguise of creativity. Seek out coffees and liquors produced with deliberation and regionality. Be skeptical when marketers promise too much - the boldest flavors, the most shocking fusions, contradictory elements synthesized perfectly. Alchemy requires wisdom and patience, not a mad dash for profit at any cost. The finest pairings need no gaudy hype. Harmony arises from understanding essences and bringing out their highest potentials. Even revolutions should acknowledge what came before. Liquor and coffee both have centuries of cultural meaning waiting to be honored. Any evolution of tradition should begin there - building thoughtfully upon their legacies with purpose and care. Responsible creators understand spirits' stories. They do not see heritage as dead weight, but inspiration to thoughtfully transform. They know quality speaks for itself and novelty-chasing risks folly. Patience and care uplift time-honored gifts. As mindful consumers, we too can nurture an ethic of care - prizing artistry over artifice, character over flashy packaging. We can delight in beloved libations untainted by pandering fads. And welcome new acquaintances made with wisdom and affection. Let us toast timeless classics and salute their traditions. But also stay open to new Harold combinations that deepen understanding. For when legacy and innovation flow together in balance, they send the spirit soaring. Here's to savoring that spirit wherever we may find it - in the glass, on the page, or in each other. Cheers!

What a tantalizing notion - infusing liquor's spirited zest into coffee's familiar comfort. A heady, quirky concoction that fascinates the adventurous palate. But as curiosity swirls within my cup, so too do doubts. Maotai has its own storied pedigree - the mellow aroma of Moutai maturing for years in dusty clay pots, the limpid streams nurturing the terraced hills of Guizhou, the lore of imperial banquets and ceremonies of dynasties past. Coffee carries its own lore - ancient roasting rites, Italian espresso culture, the corner cafe as community anchor. Two time-tested realms perfected over centuries. Yet today's thrill-seekers propose to reinvent tradition, merging these worlds with audacious alchemy. In our rush to innovate, have we reflected on what could be lost? We live in an era drunk on disruption, determined to shatter all conventions. To slam ingredients together in irreverent defiance of history. Behold the ramen burger, the Cronut, the sushi pizza - profane hybrids conceived just to grab headlines. We worship at the altar of What's New, though it offers only fleeting titillation before leaving us empty again. In our mania to transform everything, we lose connection to roots that nourish. Of course, some fusions can delight - salty caramel, chips in sandwiches, even coffee and doughnuts if served with restraint. But balance is boring to the food rabble-rousers, intent on shock value, not substance. They see traditions as obstacles to conquer, not wisdom to build upon. Their "creations" are collisions, not complement. Mismatched notes competing discordantly, with scant regard for harmony. They promise a provocative experience, but serve cacophony. So let us be wary when profiteers push gimmicky concoctions purely to make a quick buck. Should liquors and coffees be forced to intermingle just because they both exist? Tradition knows some pairings evolve as complements over time. But novelties thrown together on a whim rarely endure. And in their haste to invent, creators often trample heritage.

That did not stop its legend spreading. Noah`s vineyard was supposedly near Mount Ararat, in what is now north-east Turkey. [So now it isn`t legend," says Dr Margaryan. It may seem odd that grapes were domesticated twice, but simultaneous invention is hardly unheard of in the history of technology. Alternatively, perhaps, as news flowed between the Caucasus and the Levant, one budding innovator may have pinched another`s brainwave. It may even have been inadvertent. Perhaps they simply heard it through the grapevine.