ZHEJIANGGUYUELONGSHAN SHAOXING WINE CO.,LTD.

ZHEJIANGGUYUELONGSHAN SHAOXING WINE CO.,LTD.

Chinese and British academicians and experts jointly explore the charm of yellow wine

2025 08/27

Recently, the "Beijing-Zhejiang Brainstorming" event for academicians and experts in Shaoxing, along with the "China-UK Outstanding Young Scholars Summer School on Sustainable Development", came to a successful conclusion in Shaoxing. More than 60 outstanding young scholars from over 20 renowned universities and research institutions in China and the UK gathered in Shaoxing to engage in in-depth discussions on sustainable development and industrial innovation. During the event, they also visited cultural landmarks in Shaoxing and experienced the thousand-year-old Huangjiu culture represented by Guchenglongshan in an immersive way, infusing cultural depth into the academic exchanges and inspiring thinking and inspiration for industrial innovation.
 
Rice Wine
 
The academicians and experts first visited the Wine History Hall. Through the rich displays of cultural relics and textual materials, they comprehensively learned about the thousands of years of brewing history and cultural context of Chinese national wines. The experts showed great interest in the traditional brewing techniques of Shaoxing rice wine. They lingered in the manual brewing workshop, witnessed the ancient brewing process demonstrated by the master brewers with their own eyes, and tasted the Shaoxing rice wine. Many experts stated that rice wine is not only an important carrier of Chinese dietary culture, but also its mellow and rich characteristics are particularly in line with the modern people's pursuit of a healthy lifestyle.
 
yellow wine
 
When the academicians and experts entered the cultural and creative supermarket, the scene before their eyes instantly kindled their expectations for the renewal of traditional industries - the crystal-clear appearance of Xuantonghong ice sculpture bubble yellow wine, the rich and lingering aroma of coffee yellow wine, the refreshing and delicious taste of lime yellow wine, and the wheat-flavoring and lingering aftertaste of Gu Yue Longshan craft yellow beer... These unconventional product forms ingeniously blend the ancient brewing techniques with contemporary consumption aesthetics, showcasing the infinite possibilities of yellow wine, this oriental fine wine. The experts stood in front of the display cabinets, carefully observing, and from time to time picked up the products to read the labels, praising the company's acute insight in accurately capturing the needs of the young consumer group.
 
Shaoxing Wine
 
A British scholar, holding a beautifully wrapped gift box, said that these fine wines, which carry the memories of a thousand-year-old civilization, have now transcended their nature as beverages and have become messengers of cultural exchange. The experts all expressed that traditional culture can fully rejuvenate itself through creative transformation. The innovative practice of Guoyu Longshan has provided useful references for the revitalization of traditional industries worldwide.
 
Huangjiu
 
As a leading enterprise in China's yellow wine industry, Gu Yue Longshan has always been committed to integrating traditional brewing techniques with modern technology, promoting the high-quality development and international dissemination of the yellow wine industry. The company relies on national research platforms such as the National Yellow Wine Engineering Technology Research Center, has mastered the "golden code" of yellow wine flavor, and successfully developed high-comfort products like "Gu Ya" and "Qing Hua Zui"; it has built an industry-leading intelligent brewing base for yellow wine parks, was included in the list of 5G factories of the Ministry of Industry and Information Technology, and the intelligent production efficiency has increased by more than 50% compared to the traditional mode; it innovatively launched a blockchain traceability system, establishing a digital identity for each bottle of high-end wine, enhancing the credibility of quality, and achieving full-chain technological empowerment from microbial research to intelligent brewing. These core technologies, exclusive resources, and patent protection systems jointly build an uncopyable technological moat for Gu Yue Longshan.
 
The waves of innovation surge across the Yangtze River Delta, and wisdom flows into the new era. With the continuous deepening of the "Jing-Zhe Wisdom Exchange" platform, more and more national brands like Gu Yue Longshan will generate innovative momentum through the collision of academic wisdom and industrial practice. Gu Yue Longshan will also continue to uphold the concept of "staying true to tradition while innovating", based on culture, driven by technology, and connected by brand, continuously deepening product research and development, process upgrading, and market expansion, to help Zhejiang yellow wine spread its fragrance throughout the world. This cross-border intellectual feast will surely inject more possibilities into the modernization transformation of traditional industries, allowing the thousand-year cultural heritage to shine with new brilliance in the tide of the times.