On June 7, Guyue Longshan joined the 2025 Shaoxing (Beijing) Promotion Conference and the "Zhi Ci Qing Yu" Diplomatic Tasting, part of China's Time-Honored Brands Go Global initiative. Over 100 guests from 31 countries, including senior officials and diplomats, attended the event.
As a leading Huangjiu producer, Guyue Longshan showcased its heritage and innovation, presenting both premium products and youth-oriented offerings. General Manager Ma Chuan introduced Zhi Ci Qing Yu as a signature expression of Shaoxing Huangjiu culture, emphasizing the brand's role in connecting tradition with global audiences.
In his remarks, Ma highlighted three key points: Huangjiu is a distinctive wine type, Guyue Longshan is a trusted brand, and Zhi Ci Qing Yu captures the essence of refinement and warmth. He also underlined the brand's expanding global footprint and commitment to cultural exchange.
A ceremonial cask opening welcomed diplomats to a curated tasting session. Set in an elegant roundtable space, guests sampled Zhi Ci Qing Yu while enjoying a live Yue Opera performance. The harmony between the wine's mellow character and the opera's graceful melodies offered a vivid experience of Chinese cultural depth.
This successful event further positions Guyue Longshan as both a historic brand and a cultural bridge. Through efforts like this, the company continues to bring the story of Huangjiu to the world.