The booth drew strong interest on the first day. Zhi Ci Qing Yu, with its elegant celadon bottle, captivated visitors and conveyed the aesthetics of the East. Traditional handcrafted huadiao wine impressed guests with ornate jars and artisan craftsmanship. Classic export labels such as Jinlong, Yinlong, and Shanniang attracted trade buyers with their competitive pricing. New products like coffee-infused and osmanthus-flavored Huangjiu were popular among younger consumers.
As a leader in China's Huangjiu industry, Guyue Longshan has pursued a strategy of premiumization, youth appeal, globalization, and digital transformation. In recent years, the brand has expanded its global presence: Zhi Ci Qing Yu debuted in the U.S. with the dance drama Poetic Dance: The Journey of a Legendary Landscape Painting, hosted a piano-and-wine salon in Paris, and participated in cultural events in North and South America and Europe, including France's Dragon Boat Carnival.
Japan remains a key international market. With strong consumer recognition of Shaoxing wine, Guyue Longshan established its first overseas office in Tokyo in 2020 and continues to deepen local market integration. At JFEX, Guyue Longshan partnered with Japan's Eishoyuan Co. and met with major Japanese firms like Mitsubishi Corporation to strengthen ties across restaurant and retail channels.
By participating in JFEX, Guyue Longshan reinforced its global brand image and brought the taste of Chinese heritage to international consumers—advancing its mission to make Huangjiu a shining star on the world stage.