On the morning of November 22nd local time, the "Open Balkan" Serbian International Wine Expo (Wine Vision by Open Balkan) officially opened at the Exhibition Center in Belgrade. Led by the Foreign Trade Development Bureau of the National Ministry of Commerce, the China Wine Industry Association organized 14 key industry enterprises including Gudian Longshan to participate in the exhibition. This showcased the profound cultural heritage, excellent quality and innovative vitality of China's wine industry to the world, making it a highlight of this expo.
Zhang Zhe, Charge d'Affaires of the Chinese Embassy in Serbia, Bao Shunqing, Commercial Attaché of the Chinese Embassy in Serbia, Song Shuyu, President of the China Wine Industry Association, Guo Yunshan, Deputy Director of the Liaison Office of the Foreign Trade Development Bureau of the Ministry of Commerce, Wan Long, Deputy General Manager of Zhejiang Guyuan Longshan Shaoxing Wine Co., Ltd., as well as Yan Yinan, Deputy Secretary-General of the Market Professional Committee of the China Wine Industry Association, and Cao Lei, International Affairs Officer, all representatives of the wine industry, including these participants, attended the opening ceremony.
The Serbian International Wine and Spirits Expo is jointly organized by the governments of Serbia, North Macedonia and Albania. It brings together over 600 wine and spirits exhibitors, industry leaders and professional distributors from more than 28 countries worldwide. It is one of the most influential industry events in Southeast Europe. As a key measure for promoting Chinese wine culture overseas in Serbia, the Chinese wine delegation at the expo meticulously set up a Chinese wine zone. This zone includes a Chinese Baijiu exhibition area composed of 11 well-known Chinese liquor enterprises such as Moutai, Wuliangye and Fenjiu, as well as a Chinese Huangjiu and Lujiu exhibition area featuring Gu Yue Longshan, Jing Pai and Hui Jiu. These 14 renowned Chinese liquor enterprises jointly constructed a Chinese wine product matrix covering various flavors and diverse categories, fully demonstrating the craftsmanship and flavor charm of Chinese wine, and marking the Chinese wine industry's more confident and open integration into the global industrial chain and value chain, actively writing a new chapter of wine fragrance spreading worldwide and cultural mutual integration.
On the opening day, after delivering his speech, Serbian President Vučić visited the Chinese wine exhibition area along with Serbian Prime Minister Juro Matić and others. Chairman Song Shuyu introduced Chinese wine products and Chinese wine culture to President Vučić, Prime Minister Matić, Deputy Consul Zhang Zhe, Counsellor Ba Shunqing, Deputy Director Guo Yunshan, and many other foreign guests. In particular, he showcased the high-end product of Gu Yue Longshan - "Only This Green Jade", and invited the president to taste it. President Vučić highly praised "Only This Green Jade", affirming its unique flavor and cultural connotation. This moment not only became a highlight for Chinese yellow wine to go international, but also served as a vivid example of deepening cultural exchanges between China and Serbia under the framework of the "Belt and Road Initiative". European wine distributors, buyers, and professional visitors also tasted "Only This Green Jade" and had warm exchanges with the delegation at the Chinese wine exhibition area.
In recent years, the Chinese wine industry has been continuously upgrading from "brand export" to "culture export". Through diversified international exchange activities, Chinese wine culture has become a vivid carrier for the overseas dissemination of Chinese culture. This time, the Chinese wine group's deep participation not only enriched the content of the expo, but also injected new Eastern elements into the global wine market, becoming a vivid practice for promoting cultural exchanges and mutual learning in the wine industry among countries along the "Belt and Road" and globally. During the expo, the China Wine Industry Association will hold a Chinese Wine Master Class tasting event in Belgrade and organize participating enterprises to visit the Chinese Embassy in Serbia, the Serbian Chamber of Commerce, and the Serbian Chinese Business Association and other government agencies and industry organizations, in order to deeply understand the characteristics of the Serbian wine market and build a communication bridge between Chinese wine enterprises and local industry associations, distributors, and consumers, laying the foundation for further expanding the Chinese wine market in the Middle East and Europe. It is believed that with the continuous deepening of cultural exchanges between China and Serbia, the fragrance of Chinese wine will continue to spread across the Balkan Peninsula, allowing the world to better taste the flavors of China and experience Chinese culture.
As a leading enterprise of Chinese yellow wine, Gu Yue Longshan has always adhered to the philosophy of integrating culture as its core and quality as its foundation, and has been continuously promoting the concept of "Yue wine spreading across the world". From Southeast Asia countries such as Thailand, Singapore and Vietnam, to Central and Eastern European countries like Serbia, Gu Yue Longshan has expanded its international market layout along the countries along the "Belt and Road" initiative. Currently, Gu Yue Longshan's products have covered 40+ countries and regions around the world. In the future, Gu Yue Longshan will continue to deepen its global strategy. Through participating in important international exhibitions, conducting cultural exchange activities, establishing strategic partnerships and other forms, it aims to enable more people around the world to taste the Eastern fine wine and make this cup of yellow wine carrying Chinese civilization a fragrant bond connecting the emotions of people from China and other countries.
（ Some of the text and photos in this article are from the CADA official account of the Chinese Wine Industry Association. ）