As the New Year's bell rang, the 2025 "Chinese National Brew and Chinese Cuisine - 101 Cities Sharing Gu Yu Longshan" global thematic marketing campaign, which lasted for one year and covered 101 stations worldwide, came to a successful conclusion. This cultural journey, using "yellow wine + cuisine" as the medium and "cities + beautiful scenery" as the stage, achieved a cumulative total of over 120 million views on all platforms. It sparked a trend of "yellow wine + cities" on platforms such as Douyin, Video Channel， and Xiaohongshu, completing a deep dialogue between the brand and culture. At the end of the year， it left a warm and powerful mark for Ancient Yu Longshan's 2025.
Matrix multi-dimensional dissemination, with sound volume fully blown up
This event was led by experts and created by enthusiasts. The team of Chinese brand marketing expert Hua Hongbing focused deeply on 17 core cities including Beijing, Shanghai and Hangzhou. They released 338 videos across the internet, with a total view count exceeding 30 million and a like count of over 300,000. Through a series of content, they laid the foundation for their influence. Nearly 100 local food, travel and lifestyle mid-level influencers from various regions used the most authentic language and scenes to tell "one city, one wine, one story". The total video views reached nearly 100 million. With their localized, highly sticky fan base and the cost-effective model of "locals influencing locals", the content was able to precisely reach the core audience.
The dissemination matrix of the activity covers mainstream content and lifestyle platforms such as Douyin, Video， Redbubble, Bilibili， Weibo， Kuaishou， Toutiao， Dianping， Alipay， etc.， achieving cross-platform and multi-layer content penetration. Ultimately， the total viewing volume across the entire network exceeded 120 million， and the total interaction volume reached 1.531 million. Through a three-dimensional and highly efficient dissemination strategy， the organic unity of large-scale exposure and precise penetration was achieved.
A large number of hit videos are constantly being released, and the user response has been extremely positive.
During the event, a large number of high-quality and highly popular hit content emerged. For instance, the ice sculpture and bubble yellow wine video created by the local talent "Xie Nong Chen Sen" on Zhejiang Province reached a single-platform playback volume of over 12 million, with 178,000 likes; the video presented by the talent "Wang Taqiong" about Chengdu and "Only This Jade" on Douyin had a single-platform playback volume of 633,000, receiving 31,000 likes.
The video interaction area has become a warm space for the emotional connection between the brand and its users. On one hand, new users leave messages expressing "It looks so special, I want to try it" and "I have placed an order", moving from curiosity to experimentation. On the other hand, old users spontaneously introduce the history and tasting experiences of Gu Yuesheng in the comment section, sharing "I have always collected Gu Yuesheng at home" and "Wine pairing with food is truly amazing", forming a powerful word-of-mouth effect. In videos released overseas, seeing foreign friends raising their glasses to taste and speaking in Chinese to praise the yellow wine, the comment section is filled with genuine pride for "the cultural export of Gu Yuesheng". Users' genuine praises have opened up the reputation and popularity of Gu Yuesheng in major cities.
The harmony between delicious food and fine wine, and the redefinition of consumption scenarios
"Only this jade green color" paired with seafood, craft lager as a side drink for grilled food, and blue porcelain mixed with spicy hot pot... Through the creative narrative of "one city, one wine, one cuisine", the event vividly demonstrated the dining science of yellow wine, which can "enhance flavor, enhance freshness, reduce greasiness, and eliminate fishy smell". Why is yellow wine "the true accompaniment wine that truly understands the Chinese palate"? Because yellow wine, as a grain-fermented wine, is co-produced with traditional fermented seasonings such as soy sauce, vinegar, and bean paste, and its aroma type is harmonious and compatible; moreover, because the Chinese people generally have a colder constitution, the mild yellow wine is the most suitable companion.
In Luoyang, the imperial wine and the peony flower jointly showcase the magnificent beauty of the country; in Tianjin, the eight-course traditional dish of intangible cultural heritage and the intangible cultural heritage of Shaoxing rice wine complement each other perfectly; at the Fire Festival in Yunnan, the aroma of wine and the songs and dances of the Yi ethnic group light up the night sky; in Macao, the special "Celebrating the 25th Anniversary of Macao's Return 'Only This Jade' Commemorative Wine" interprets the sense of patriotism and national pride... Countless captivating scenes have jointly deconstructed the traditional table image of wine, integrating it into every beautiful moment of contemporary life, and jointly conveying the brand concept of "Slowly Enjoy Guanyu Longshan, Warmth in Every Aspect of Life". This gentle and inclusive thousand-year-old fine wine becomes a bond of emotion, an expression of taste, and a carrier of cultural confidence.
A bottle of yellow wine, resonating across hundreds of cities; the story has not ended, but the aroma of the wine lingers on. "Sharing Ancient Yue Longshan across hundreds of cities" is not only a global taste tour and efficient value dissemination, but also a deep brand culture exploration. Although the 2025 event has come to an end, Ancient Yue Longshan's steps to connect the world and engage with the times will never stop. On this New Year's day, let us offer this thread of thousand-year-old wine aroma to wish all things renew, long-lasting peace, and remain as warm as ever. In the future, Ancient Yue Longshan will continue to carry Eastern wisdom, spread its fragrance to a broader world, and offer a more fulfilling life.